1. The need for achievement
2. The need for affiliation
3. The need for power
These needs are thought to be innate and can vary in intensity from person to person.
Need for Achievement (nAch):
This refers to the desire to excel, accomplish challenging tasks, and reach personal goals. Individuals with a high need for achievement tend to seek out tasks that provide them with a sense of accomplishment and enjoy receiving feedback on their performance.
Need for Affiliation (nAff):
This refers to the desire for close relationships, social interaction, and acceptance from others. Individuals with a high need for affiliation value harmonious interpersonal relationships and seek approval and recognition from their peers.
Need for Power (nPower):
This refers to the desire to influence and control others' behavior and outcomes. Individuals with a high need for power are motivated by positions of authority, the opportunity to lead, and the ability to impact and shape their environment.
McClelland suggested that individuals possess a dominant need, which plays a significant role in motivating their behavior. According to his theory, understanding these needs can help predict and explain individuals' motivations in various contexts, such as work, education, and personal development.
For mer visit ZONE OF EDUCATION
